Every retailer knows that a store's location has a huge impact on its financial success, but a question we are asked often is what a poor location costs. We decided to take to the blog with a detailed answer in the form of a fictitious case study of Joe's Pizza. Joe's had one successful location and decided to open another...but they made a lot of assumptions in choosing where to locate that led to a frustrating, unprofitable first year in business. If you've ever wondered how your site selection process can impact your bottom line, check out this one!